Check-in & Refuel Score
A daily wellbeing score in one minute.
Maternal health2026
Mommy Refuel
Motherhood takes energy. We help you refuel.
A care platform for mothers in the first year after birth. A one-minute daily check-in turns into priorities for the day, practical help from loved ones and professional support.
(01) Problem
After birth, all attention goes to the baby. The mother coordinates her own recovery across 8–10 disconnected apps and chats. 1 in 6 mothers experience postpartum depression, and up to 40% of US mothers attend no postpartum visit.
(02) Solution
Mommy Refuel is a care coordination layer built around the mother. One minute a day for a check-in — and the app suggests one focus for the day, helps ask a partner or family for help and prepares a short summary for the doctor. No diagnoses, full control over your data.
(03) How it works
- 01
A one-minute check-in: sleep, mood, energy.
- 02
Refuel Score — a wellbeing score with no medical diagnosis.
- 03
One focus or priorities for today.
- 04
A help request to the care circle: for example, a partner takes the baby tonight.
- 05
In the evening the app asks whether it helped.
- 06
Over time — a symptom summary the mother edits and shows the doctor.
(04) Features
Refuel AI
A private assistant — consent only, never diagnoses.
Care Circle
Access for partner and family with permissions the mother sets — coming later.
Ask for help
A ready message to loved ones in one tap.
Recovery
Symptom tracking and safe escalation to crisis resources.
Doctor summary
The mother chooses what to share and exports a PDF.
Timeline & cycle
Events, memories, cycle, pregnancy planning.
Apple Watch & widget
Check-in and status without opening the app.
(05) Business model
The app is free today. Next comes a freemium subscription and a family tier, later specialist commissions, employer plans and insurer reimbursement in Germany. Prices are illustrative.
| Free | €0 | Check-in, Refuel Score, core features |
|---|---|---|
| Subscription, Ukraine | ~€3–4 / mo | Full access hypothesis |
| Subscription, EU | ~€9–13 / mo | Full access, family tier priced higher hypothesis |
| B2B2C | — | Specialists, employers, insurers (Germany) hypothesis |
(06) Status
The iOS app 2.0.1 is live in the App Store, free, in 9 languages. The care circle for partner and family is switched off until a later version. The broad marketing campaign follows clinical sign-off of the safety rules. There are no user or revenue metrics yet.
2.0.1iOS version in the App Store
426iOS tests passing
9interface languages
392commits in 2 months
(07) Market
Launch in Ukraine, then Poland and Germany. Femtech is one of the fastest-growing digital health segments; Flo proved women pay for such products.
~1.6Mwomen a year: UA + PL + DE
~€7Msubscription SAM
~170kbirths a year in Ukraine
~$39Bfemtech market, ~16% a year
Competitors
Flo, Peanut, Maven, Keleya / Kinderheldin, FourthTrim. Mommy Refuel differs by focusing on the mother (not the baby), the care circle and practical help, not just tracking.
(08) Technology
- Native iOS (SwiftUI), Apple Watch and widget; guest mode, optional Sign in with Apple.
- Safety rules run before the AI: crisis signals lead to help, not to a chatbot.
- AI via our own proxy with a choice of provider; no keys on the device.
- Supabase with row-level security on every table; account export and deletion in one tap.
- Analytics never carries wellbeing data.
(09) Roadmap
| Oct 2026 | iOS 2.0.1 in the App Store, app and site in 9 languages | ■ Done |
|---|---|---|
| +3 mo | Validation with mothers and clinical sign-off | □ |
| +9 mo | Marketing launch in Ukraine, care circle | □ |
| +12 mo | ~4–5k MAU, W4 retention ≥30%, first paid cohort | □ |
| +15 mo | 3–5 specialist partners | □ |
| +18 mo | Seed round | □ |
(10) Screens
(11) Round
€500kround size
20 morunway
Raising €500k pre-seed (minimum €300k) via SAFE. It covers 19–20 months: clinical sign-off, the marketing launch in Ukraine, the first paid cohort and preparation for a seed round.
Pre-seed, SAFE · minimum €300k
Use of funds
| Product & engineeringCare circle, Android, doctor summary | 35% | |
|---|---|---|
| Go-to-marketLaunch in Ukraine, then Poland | 15% | |
| Clinical advisorySign-off of safety rules and crisis flows | 12% | |
| Research & validationInterviews and tests with mothers | 12% | |
| Privacy & complianceGDPR, health data audit | 8% | |
| Operations | 8% | |
| Contingency | 10% |
What it delivers (targets)
4–5kmonthly active mothers
≥30%week-4 retention
3–5specialist partners
1paid cohort in Ukraine
What's next
In 18 months, a seed round based on retention, first payments and B2B2C pilots in Germany.
Want to know more about this product? We'll send metrics, the financial model and a demo.