A wardrobe in minutes
Photograph a piece — the background is removed on the iPhone and it's saved to your wardrobe.
iOS apps2026
WEARWISE
Your wardrobe, planned.
A digital wardrobe and outfit planner: photograph your clothes, the app removes the background on the iPhone, and outfits are built only from what you already own — with weather and occasion in mind.
(01) Features
Outfits from what you own
Combination rules with an explanation of why each outfit works; weather and occasion are taken into account.
Style this piece
Build outfits around a single piece.
Discover
The pieces you rarely wear, and your favourites.
Privacy
Sign in with Apple, in-app data export and account deletion.
(02) Business model
| Free | Free | Up to 30 pieces and 15 saved outfits |
|---|---|---|
| Pro | $7.99 / mo · $49.99 / yr | Higher limits for the wardrobe, saved outfits and outfit ideas |
(03) Status
Version 1.0 was submitted to the App Store; Apple asked how the app differs (guideline 4.3), and our reply has been sent. The current build works without AI: outfits come from a set of rules.
(04) Technology
- SwiftUI, on-device photo processing (Vision); Java 21 / Spring Boot and S3-compatible storage on our own server (OVH, UK).
(05) Screens
(06) Round
€150kround size
12 morunway
Raising €150k pre-seed via SAFE for 12 months: an AI stylist instead of rules, the App Store launch and the first users.
Pre-seed, SAFE
Use of funds
| MarketingTikTok and Pinterest, fashion influencers | 40% | |
|---|---|---|
| AI stylistItem recognition, style-aware outfits | 35% | |
| Server & photos | 10% | |
| Contingency | 15% |
What it delivers (targets)
40kusers
4%convert to Pro
~$6kMRR by month 12
What's next
Next, partnerships with clothing brands and a seed round if retention holds.
Want to know more about this product? We'll send metrics, the financial model and a demo.