UA/EN
iOS apps2026

Between Us

Closer, one question at a time.

A conversation game for couples: 505 original questions, guided date nights and small challenges — from light and playful to deep and honest. Each partner is a light; the longer you talk, the closer they come together.

Round
€80k · 12 mo
Stage
1.0 in App Store review, answering Apple's questions
Platform
iOS 18+
Model
Free + one-time purchases from $3.99
Between Us

(01) Features

505 questions, 9 collections

From Getting to Know You and Fun & Playful to Deep Conversations, Memories and Future Together.

Five ways to play

Classic, Take Turns, Surprise Me, Deep Talk and guided Date Night.

12 guided date nights

Cosy nights in, romantic dinners, anniversaries and long-distance dates.

56 challenges

Small things to do together, a new one each day — with an optional gentle reminder.

Just the two of you

No account and no tracking — everything stays on the phone.

(02) Business model

FreeFree162 questions, 3 date nights, 20 challenges
Packs$3.99–4.99Deep, Romance and Date Night — each on its own
All Access$14.99Every collection, date night and challenge, one-time purchase

(03) Status

Version 1.0 was submitted to the App Store. After the first review we removed the 18+ collection; Apple has now asked how the app differs (guideline 4.3), and we are answering.

(04) Technology

  • SwiftUI (Swift 6), SwiftData, StoreKit 2. Works offline; no network, analytics or third-party SDKs.
  • “Two Lights” design: each partner is a light, and the colour where they meet is “between us”.

(05) Screens

(06) Round

€80kround size
12 morunway

Raising €80k for 12 months: the App Store launch, new question collections and translation into 5 languages. Content is the main asset: every new collection sells on its own.

Pre-seed, SAFE

Use of funds

Marketing to couplesTikTok, Reels, couple influencers45%
ContentNew collections, dates, translation into 5 languages25%
Product15%
Contingency15%

What it delivers (targets)

80kdownloads
5%make a purchase
~$25krevenue in 12 mo
5languages

What's next

Next, seasonal collections (Valentine's Day, anniversaries) and profitability with no further rounds.

Want to know more about this product? We'll send metrics, the financial model and a demo.

Next product → WEARWISE