Preparation plan
Steps like “30 days before: travel insurance”, ready-made plans for trips, weddings, birthdays and holidays. Move the date and the plan moves with it.
iOS apps2026
SETAHEAD
Count down, step by step.
Countdowns with a preparation plan: every event — a trip, a wedding, a birthday — gets steps tied to the days left. The next step shows on Today and in widgets, and a countdown can be planned together through iCloud. Formerly DAYMARK.
(01) Features
The next step, everywhere
On Today, the countdown page and in widgets; a reminder on the morning each step is due.
Plan it together
Invite through iCloud: everyone sees and edits the same countdown and plan. No sign-up.
Widgets
Small, medium and large Home Screen widgets plus three Lock Screen styles.
Private by design
No account, ads or tracking. Countdowns you don't share never leave the iPhone; shared ones live in iCloud, not on our servers.
(02) Business model
| Free | Free | 3 active countdowns of your own, plans and step reminders, planning together, widgets |
|---|---|---|
| Premium | $9.99 | One-time purchase: unlimited countdowns, 12 themes, large widget, every share format |
(03) Status
The version with preparation plans and shared countdowns is in TestFlight and submitted for public beta review. Apple did not approve the first version 1.0 (without these features) under guideline 4.3; we'll reply after feedback from beta testers.
(04) Technology
- SwiftUI, SwiftData, WidgetKit, App Intents, StoreKit 2, CloudKit sharing. No analytics or third-party SDKs.
- A countdown engine built on calendar days that handles time zones, DST and 29 February; 80 unit tests.
(05) Screens
(06) Round
€60kround size
9 morunway
Raising €60k for 9 months: out of beta into the App Store, new plan templates and the first users. The model is a one-time purchase, so each sale pays back quickly.
Pre-seed, SAFE
Use of funds
| MarketingASO, seasonal campaigns: weddings, trips, holidays | 45% | |
|---|---|---|
| ProductPlan templates, themes, widgets | 30% | |
| Localisation | 10% | |
| Contingency | 15% |
What it delivers (targets)
40kdownloads
4%buy Premium
~$16krevenue in 9 mo
What's next
Next, paid template collections for events and profitability with no further rounds.
Want to know more about this product? We'll send metrics, the financial model and a demo.